Creative Concept

Grand Wood’s American Gothic, painted in 1930, featured the perseverance of the American Dream following the Great Depression and celebrated the ways in which our homes, our work and the passions we pursue are often an extension of ourselves.

Objective

Nearly 100 years later, we asked the Storyteller owner’s community to join us in exploring the world of #overlandgothic. A New American Gothic that features the myriad of ways your home on wheels allows you to pursue whatever defines your American Dream.

Responsibilities

Idea Creation, Concepting, Art Direction, Creative Direction, Social Design, Stylist, Producer, Casting, Creator and Athlete Collaborations, Storyteller Owner Collaborations, Managed all assets of the campaign from start to finish