Creative Concept

For years Storyteller Overland set the standard in adventure vans, Flarespace revolutionized interior living, EVICTUS redefined how a van should ride, and nVader delivered innovative, expedition-capable bolt-on accessories. Together, they inspired the creation of Storyteller’s Performance and Accessories.

Objective

Integrate, restructure, and reposition the Storyteller Overland Performance & Accessories division including Flarespace, nVader, and EVICTUS, improving operational efficiency and unlocking new revenue opportunities for scalable growth.

Responsibilities

Concepting, Launch Execution, Art Direction, Creative Direction